Austin G Mackell
2 min readMay 3, 2022

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This is exactly the problem I first set out to solve in 2013. I had been working as a journalist in Cairo through 2011/12 and was appalled to see the coup that removed the only elected leader in the country's history, and brought Trump's "favourite dictator", General Sisi, to power described as a revolutionary and positive development. This was by journalists I had once respected (from The Guardian's Jack Shenker to Democracy Now's Sheriff Kouddous are the two I usually pick out).

There were a spattering of people from all accross the political spectrum who basically got it right. What I realised then was what they all had in common was they actually knew what they were talking about. The others were either hyperpartisan, in that being fair was secondary to promoting the goals of a particular political faction, or they were getting second hand information, often via social media, in english, often orignating from said hyperpartisan commentators.

How could the end news consumer know the diference? What was the difference?

The difference was research. So the goal from then on became what I called "tranparent journalism", where the research process was documented and detailed, and by this new methodology good faith actors could identify themselves and stand out from the crowd.

Then in about 2017 I got the idea that if we used video, we could essentially automate the documentation process, saving time, and produce a new species of video content in the process. We call it a video bibliography.

The end result is an effortlessly created, surprisingly intimate video product that has the journalist talking the audience through the research process and the evidence they encounter.

Others in this space want to build a fortress around quality newsrooms. But they will starve in there!

Where they build walls, we build windows.

I hope you'll check it out and help me talk Jeff into using and evangelising for it! It's totally in line with everything he says in this article.

You can see an example from our star user Scott Stedman embedded a few paragraphs into this story: https://forensicnews.net/adminleo-onlyfans-owners-dubious-financial-history/

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Austin G Mackell
Austin G Mackell

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